S.E.E.D. (Stimulating. Exceptional. Ethical. Duty.) Planning Group helps businesses formulate strategies, including their plans for charitable giving. So chief executive officer Travis Maus knows full well how important it is to get younger people involved in philanthropy. The new S.E.E.D.s of Hope Fund draws its support from two sources: employees of S.E.E.D. Planning Group contribute through payroll deductions, and the business donates a portion of its revenue.
Maus got the idea for the fund while serving on one of the Community Foundation’s grant review panels. He and his business partners were spending money to market their services, but they realized they could gain even more good will by dedicating some of their promotional dollars to worthy causes. “This helps to support our central message, that we’re part of the community and we care about the community,” he says.
Even before it started the S.E.E.D.s of Hope Fund, the S.E.E.D. Planning Group took an active role in the community, helping to raise money for nonprofit organizations such as the Magic Paintbrush Project and the Little League Challenger Division. The company established the new fund in July 2013. They plan to keep their criteria fluid. “Sometimes, establishing too many guidelines makes it difficult to help people when they need it,” Maus says. “If somebody or something really needs help, we want to be able to say, ‘Okay, we’re here,’ without a lot of to-do.” Part of the beauty of local philanthropy is that the donors can see the results of their gifts firsthand, Maus says. “The money is going directly to people we can point to and help, and we can make sure that it stays in the community.”